Overlooking the rocky outcrop of Hellfire Bluff on Tasmania’s rugged south-east coast, you’ll find Daly Farm and the home of Hellfire Bluff Distillery.

The Daly’s planted their first potato crop here by hand over 30 years ago and now supply potatoes to retailers throughout Tasmania – not your usual distillery origin story. But when the family followed their dream to produce unique spirits and chased their passion to value-add to the potatoes grown on their farm, Hellfire Bluff Distillery began; launching with their premium Potato Vodka. This traditional style spirit remains one of the few vodka’s in Australia to be made from potato and it was awarded Best Australian Varietal Vodka at the World Vodka Awards in 2022.

As their passion for producing premium spirits grew, so did the Hellfire range – expanding to include small batch Tasmanian Gin’s, sought-after liqueurs, RTD’s and cool climate Tasmanian Rum. All products are made with a focus on quality ingredients and using pristine local Tasmanian rainwater that is collected on the farm.

Along the journey, Hellfire has received recognition at prestigious competitions on the national and world stage with over 40 medals to date across the range, 17 of these gold, including the title of Australia’s Best Contemporary Gin at the 2021 World Gin Awards for Summer Floral Gin.