Victory Lap
Highlights
- Experience cutting-edge insights at Brisbane Powerhouse, where sports marketing experts redefine industry standards.
- Engage in over 20 dynamic sessions that foster creative conversations and innovative ideas in sports marketing.
- Connect with global leaders from the NFL and NBA, gaining unique perspectives on fan engagement and storytelling.
- Discover the future of sport as local and international voices unite, shaping the narrative for Brisbane 2032.
Victory Lap is Australia’s premier sports marketing and creative summit, bringing together the global voices redefining how sport is built, marketed and experienced. The two-day event lands at a pivotal moment, as the city begins its six-year countdown to the Brisbane 2032 Olympic and Paralympic Games.
Developed by Sport Design Australia, Victory Lap has been designed to close a longstanding gap in the local industry – shifting away from traditional conference formats and towards real-world, creative-led conversations. The program features more than 20 sessions led by a curated lineup of global sports marketers, brand leaders and creative practitioners, all actively shaping the industry today.
International speakers include senior figures from the NFL, NBA and leading US franchises, alongside Australian creators and agency leaders driving the rise of fan-first and creator-led content locally. Together, they will unpack how sport is evolving across media, marketing and culture – from brand building and storytelling through to the role of creators in modern fan engagement.
Images and Video
Dates & times
- Next occurrence: reoccurring
Disabled access available, contact operator for details.
Access & Inclusion
An access and inclusion statement is available on the business website.
- https://brisbanepowerhouse.org/accessibility/
Plan more around this area
New Farm, QLD 
Spicers Balfour Brisbane
Spicers Balfour Brisbane is a boutique luxury hotel in the heart of New Farm, offering refined accommodation, personalised service and an intimate urban escape.
Kangaroo Point, QLD Bridgewater Apartments
Bridgewater Apartments Brisbane (formerly Quest Bridgewater) is conveniently located along the Brisbane river at Kangaroo Point. It is situated adjacent to the famous Story Bridge.
Kangaroo Point, QLD The Docks on Goodwin
The Docks on Goodwin is conveniently located in the heart of Kangaroo Point.
Fortitude Valley, QLD Sage Hotel James Street
Brisbane’s James Street in Fortitude Valley is the high street home for Sage Hotel, welcoming guests with its stylish façade and modern hospitality.
Kangaroo Point, QLD The Point Brisbane Hotel
From the moment you enter the elegant marble foyer, you’ll feel completely at home at a leading Brisbane deluxe hotel.
Fortitude Valley, QLD Hotel X Brisbane Fortitude Valley, Vignette Collection
Hotel X is about the unexpected, the uninhibited and the undeniably indulgent.
Brisbane, QLD Greca
Greca is a contemporary Greek taverna serving memorable food for modern tastes, with the generous spirit of Mediterranean hospitality.
Brisbane City, QLD Fiume Rooftop Bar
Everything about Fiume Rooftop Bar reflects the best that Brisbane has to offer. Take in the view with crafted cocktails and share-style bites.
Brisbane City, QLD Ciao Papi
Located at the New Farm end of Howard Smith Wharves, Ciao Papi is the perfect spot to sit and take in the river views.
Brisbane City, QLD Felons Barrel Hall
Located in the heart of Howard Smith Wharves. A modern Australian take on a German beer hall.
Brisbane City, QLD Stanley Restaurant
Positioned on Brisbane’s CBD riverfront, Stanley is a two-storey Cantonese restaurant inspired by the moody waterfront of Hong Kong’s picturesque Stanley Bay.
Brisbane City, QLD Felons Brewing Co.
Founded by Brisbane locals, Felons Brewing Co. is a modern-day brewery proudly positioned on the banks of the Brisbane River.
